GATES AFTERMARKET
UMBRELLA CAMPAIGN

CAMPAIGN 1

CAMPAIGN 2

CAMPAIGN 3

· Logo/Theme
· Import Service Dealer Ad
· OE Tensioner Spec Sheet
· OE Tensioner Banner Ad

Justification:
This theme focuses on the expectations of the customer, and validates them by proclaiming that they have the right to expect great products and service—as well as the right to reject inferior versions of either. The word “Expect” is strong and conveys Gates’ commitment to meet those expectations. The theme allows us to speak to any aspects of the aftermarket supply line in which WDs, jobbers, dealers, installers or customers expect high performance.

The creative style is technical, layered, and crisp. It says “high tech engineering” by using concisecopy; simple, clean type styling; white backgrounds; and a combination of technical illustrations and photos.