GATES AFTERMARKET
UMBRELLA CAMPAIGN

CAMPAIGN 1

CAMPAIGN 2

· Logo/Theme
· Trade Ad Series:
xxxxOE Water Pump
xxxxEMD Belt
· TechConnection Website
· iPhone Application

Justification:
This theme explains Gates’ involvement in the product throughout its entire life cycle—from conception to successful installation on a customer’s vehicle. This involvement includes continuous product improvement (often better that OE) through training and warranty service. There are many opportunities to showcase Gates’ superiority along this aftermarket "timeline."

The creative style is technical and rich. We are introducing a modern, fresh teal color that works well in photography, on the web and with new media. This gives Gates communications an updated look that says; "this is new." And will be utilized in all photography and illustration. Images will be close-in and detailed as if to say: "We're proud to showcase our products. See for yourself."

CAMPAIGN 3